![]() Other factors that may contribute to short-term or transient insomnia include jet lag, alternating circadian rhythms due to shift-work as well as side effects from over-the-counter medications containing caffeine or other wake-promoting substances. The patient may not be able to relax, have disturbed sleep and in most cases, can pinpoint the reason or original trigger for the insomnia. Short-term or transient insomnia may occur following a stressful event (loss of a loved one, job, relationship disagreement), a life-changing event (a recent move) or an anticipated event (a wedding or an exam). Insomnia is not necessarily a disease per se, but often manifests as a symptom of an underlying condition. Although adequate time and opportunity for sleep are granted, insomnia often results in some form of daytime impairment. According to The International Classification of Sleep Disorders Diagnostic and Coding Manual (2005), insomnia is defined as “a repeated difficulty with sleep initiation, duration, consolidation, or quality”. With a smile, Wilson reminisced about the night by reciting the infamous cookie scene from the hit TV show "New Girl.Insomnia is commonly referred to as a difficulty initiating or maintaining sleep or as a non-refreshing sleep. "We were just talking about this thing at Insomnia Cookies, and I heard free cookies and I was like I'm down," Wilson said. Similar to other students, Wilson discovered the event through a friend. "We're Insomnia, we're open late, and we're gonna give you some awesome cookies," Howard said, summarizing the mission of the store.Īli Wilson, a freshman studying Integrated Language Arts, rocked a baggy T-shirt as she waited for her free Peanut Butter Chip cookie, which she passionately claimed "cured her soul." "Especially if someone is stressed out from a long day of classes or things like that."įurthermore, the PJ party is the most engaging and true-to-brand advertising event for Insomnia's dedication. ![]() "Even if it's just one free cookie, it's something nice," Howard said. According to Howard, the vision for Insomnia Cookies' PJ Party in Athens is primarily to provide college students with a "fun event" while simultaneously "giving back to the community." While it is greatly generous of a business to offer their baked goods for free during a nationwide event, it is important to analyze the deeper motives and possible impacts of the particular matter on a local scale. When asked if he had fun, Pigg confidently replied "Yes." "They were super nice and friendly…I had so much fun," Fritts said.Īdditionally, Cameron Pigg, a freshman studying wildlife conservation biology, was one of the first few Insomniacs inside to receive not only a warm Double Chocolate Chip cookie but a free Insomnia Cookies pop socket. Fritts, a freshman majoring in psychology, was surprised at how lively the Insomnia workers appeared despite their busy shift. So if you love Sour Patch Kids or any sort of sour candy, I think that you'll enjoy it."Ĭhocolate lover, Elle Fritts, attended the event despite her mid-week homework load. When asked for his opinion regarding the specialty cookies, Howard said "It literally tastes like a Sour Patch Kid. ![]() Both the Deluxe Filled– featuring a warm sugar cookie base with a gooey Raspberry center– and the Big Dipper– including a collection of four classic sugar cookies topped with rich buttercream icing and Sour Patch Kids Bitz on top– will be available for individual and pack purchases while products last. In addition to the sales occurring Tuesday night, first-comers could expect a fun-filled merchandise giveaway of stickers, hats and more.Īside from the complementary cookies, arguably the most anticipated aspect of the PJ party is the drop of the limited-time-only Deluxe Filled Ft. The event created a perfect opportunity for customers to give an overwhelmed friend, an accommodating professor or parents who are responsible for paying tuition a tasty treat. When inquired about the special events comprising Tuesday's PJ party, Matthew said that due to the store's limited space, the bakery will mainly feature up to half-off prices such as their six and 12-count cookie packs. Despite the location's small size, Matthew Howard, a manager at Insomnia in Athens, has worked to ensure that the college students and townies of the city remain a subject of the franchises' delicious dishes and promotions.
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